46 platform-specific checks for Shopify, WooCommerce, Magento, BigCommerce, and custom stores. We find the duplicate collection URLs, missing Product schema, and slow product pages costing you organic revenue. Delivered in 5 to 7 days for a fixed fee.
Online stores fail at SEO in ways that brochure sites and blogs never do. Shopify’s collection URL structure creates duplicate content at scale. WooCommerce tag pages bloat your crawl budget. Magento’s faceted navigation generates thousands of near-identical URLs. And on most stores we audit, Product schema is missing, malformed, or only half-implemented.
A generic audit grades you on fundamentals it was designed for. This audit was built from the ground up for online stores, with checks that map directly to how Google indexes and ranks product, collection, and category pages. Considering organic search drives a meaningful share of e-commerce revenue, the difference is real money.
Supported platforms: Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, Squarespace Commerce, and custom-built stores.
Message us with your store and a sentence about your business. We confirm the platform, tier, and any access we’d like (read-only GSC and admin), then start work the same day.
Every check is reviewed by a human. We crawl the store, inspect rendered HTML and schema, run PageSpeed Insights on key product and collection templates, and benchmark against your top 3 organic competitors.
A traffic-light scored report with platform-specific recommendations and a prioritised action plan. Use it as your roadmap, hand it to your developer, or ask us to implement. No obligation either way.
7 areas, 46 individual checks. Where a generic audit grades you on fundamentals, this one digs into the structures that drive (or lose) organic revenue: product pages, collection architecture, schema, faceted navigation, and conversion friction.
Page speed and Core Web Vitals on key templates, HTTPS, mobile rendering, sitemap, canonical tags, URL structure, schema markup, pagination, tag-page handling, redirects, crawl budget. 10 Essential + 2 Full.
Title tags, meta descriptions, heading structure, image alt text, internal linking, category page content depth, Open Graph. 6 Essential + 2 Full.
Product page quality, descriptions, collection architecture, variant handling, out-of-stock strategy, faceted navigation, product images, review schema. 5 Essential + 3 Full.
Current rankings, product and category keyword coverage, long-tail opportunities, quick wins, keyword gaps, branded vs non-branded split. 4 Essential + 2 Full.
Navigation, cart and checkout SEO impact, trust signals, page layout, conversion funnel assessment for organic traffic. 4 Essential + 1 Full.
Top 3 organic competitors, domain authority comparison, Shopping carousel and rich-result presence, content gap analysis. 4 Full checks.
Total referring domains, growth trend, anchor text distribution, toxic link detection, competitor link gap. 3 Full checks.
Both tiers are run end-to-end by a senior SEO. Pick Essential when you need a clear baseline of where your store stands. Pick Full when you also need to understand why competitors are ranking ahead of you and where the link gap lives.
| What you get | Essential €297 | Full €597 |
|---|---|---|
| Technical SEO (12 checks) | 10 | 12 |
| On-Page SEO (8 checks) | 6 | 8 |
| Product & Catalogue SEO (8 checks) | 5 | 8 |
| Keyword Strategy (6 checks) | 4 | 6 |
| UX & Conversion (5 checks) | 4 | 5 |
| Competitor & SERP Analysis (4 checks) | – | ✓ |
| Backlink Profile (3 checks) | – | ✓ |
| Total checks | 31 | 46 |
| Prioritised action plan | Top priorities | Comprehensive roadmap |
| Delivery | 3–5 days | 5–7 days |
| Format | Scored PDF report | Scored PDF report |
Reply within one business day. No discovery call required.
A single deliverable, written for the store owner, not for an SEO consultant.
After the audit, what you do next is your call. Implement the report yourself, hand it to your developer, or ask us to handle the optimisation work as a fixed-fee follow-up; we can also rebuild a store from scratch when that’s the right answer. The audit is the starting point, not the deliverable, and there’s no retainer waiting at the other end.
Free audit tools run automated checks and produce generic scores. Our E-Commerce SEO Audit is a 46-point human-reviewed analysis built specifically for online stores. We check platform-specific issues like duplicate collection URLs, missing Product schema, faceted navigation bloat, and tag-page indexation, things no automated tool catches reliably.
Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, Squarespace Commerce, and custom-built stores. The audit framework adapts to your stack; if it’s an online store, we can audit it.
Essential audits are delivered in 3 to 5 business days. Full audits take 5 to 7 business days. Delivery starts once we receive your store URL and any optional access details.
Yes. Through our SEO and Performance Optimisation service, we implement audit findings end-to-end including schema fixes, speed improvements, content rewrites, and platform-specific structural changes. There is no obligation; the audit report is yours to use however you want.
The audit identifies missing or malformed schema and tells you exactly what needs to change. Installing it yourself is straightforward on most platforms. If you’d rather we install it, that’s part of our optimisation service and quoted as a fixed fee against the audit findings.
Custom-built stores are fully supported. The audit framework applies to any e-commerce platform; the platform-specific checks are adapted to your stack. We will note any access limitations during scoping before invoicing.
Send your store URL on WhatsApp. We reply within one business day. No discovery call, no sales pitch, no retainer pressure.