A count, and what the words were
A number on its own tells you very little. The words behind it tell you what the page is about.
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A count with the furniture removed
nav, header, footer, script and style are stripped, and the main element is preferred when the page marks one up. What is left is closer to the text a reader actually reads.
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The twenty most repeated words
Per page, with common stop words dropped, and a count against each one. This is the table, not a summary of it.
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Share of the total
Each word as a percentage of the page's word count. This is where a page nominally about one thing but repeating another twenty times gives itself away.
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04
Twenty-five pages side by side
Thin pages surface by sorting a single column, and a section of a site that was written in one afternoon is visible in the pattern.
Five readings worth taking
Word count is a symptom, never a target. Read it that way and it becomes useful.
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Pages far shorter than their siblings
In a set of pages built from one template, the outlier at a fifth of the length is usually a page somebody meant to come back to.
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A top-words list that does not match the topic
The plain question most tools dance around: is this page about what you think it is about? The answer is in the first three rows.
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One word at an implausible share
A single term taking more than three or four percent of a page usually reads as strain rather than emphasis, to a reader as much as to a crawler.
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A count that looks inflated everywhere
If every page comes back long, the site probably does not use nav, header, footer or main, and shared furniture is being counted as content on every URL.
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Counts clustered tightly around a low number
Templated stubs with one paragraph swapped. They are cheap to make and they compete with each other.
What it will not tell you
Stated here rather than discovered later.
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The count is approximate by nature
Where content ends and furniture begins is a judgement encoded in a rule. Ours is written down above; another tool's is written down differently.
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Static HTML only
Text drawn by JavaScript after load is not in the HTML the server sent, and a page that renders client-side will come back close to zero.
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There is no target length
This tool will not tell you a page should be 1,500 words, because nobody can. Length is a comparison between your own pages, not a goal.
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Twenty-five URLs per run
It runs in a browser tab, and the words table is the heaviest of the seven.
Reasonable questions
How many words should a page have?
There is no number. Google has said explicitly that word count is not a ranking factor. Length is useful as a comparison between your own pages and useless as a target.
Why is your count different from another tool's?
Because the two tools disagree about what counts as content. Ours strips nav, header, footer, script and style, and prefers the main element when a page has one. Neither answer is wrong; they are answers to slightly different questions.
What exactly is stripped out of the count?
The nav, header, footer, script and style elements. When a page marks up a main element, the count is taken from inside it. On a site that uses none of those, shared furniture will be counted as content.
What is keyword density and should I care?
The share column is keyword density. It is worth a glance and it is not a strategy. Useful for noticing that a page repeats a term thirty times; not a dial to tune towards a number.
Word counts are one tab of the checker
The same run returns titles, meta descriptions, headings, links, images and structured data as well. It is one tool with seven tables and seven CSV exports, not seven separate tools you have to run one after another.
Other checks the same tool runs: Bulk SEO checker, Meta tag checker, Heading checker, Alt text checker, Canonical checker, Open Graph checker, Schema checker