Pick your audit
The right SEO audit for you depends on the kind of site you run. SaaS companies need funnel and integration-page analysis. Online stores need product and catalogue checks. Everything else fits with the Website audit. If the question is purely engineering, the focused Technical audit is the narrower option.
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01
SaaS SEO Audit
For B2B SaaS startups and scale-ups with a product, possibly a trial, and a content engine.
The 52-point SEO audit for SaaS, across eleven sections. We audit your funnel-stage content, comparison pages, integration directory, feature pages, trial and demo conversion paths, app subdomain handling, and the JavaScript rendering setup that often quietly de-indexes app subdomains. We also check your AI citation readiness, because more SaaS buyers now arrive through ChatGPT and other AI models than ever before. The audit covers all 52 points across eleven sections, including programmatic SEO potential, content-gap and blog strategy, and the backlink profile.
See the SaaS audit£1000· £750 * -
02
E-commerce SEO Audit
For online stores on Shopify, WooCommerce, Magento, BigCommerce, and others.
An audit focusing more on product catalogues, across eight sections. We audit collection and subcollection architecture, product page SEO at scale, faceted navigation, duplicate-content patterns from variants and tag pages, out-of-stock handling, product schema for rich results, e-commerce keyword strategy, and platform-specific issues your generic SEO agency will miss. The audit covers all 52 points, including the backlink profile, faceted navigation depth, competitor SERP and Shopping carousel audits, and the full AI search readiness layer.
See the e-commerce audit£1000· £750 * -
03
Website SEO Audit
For small businesses, service businesses, content sites, consultancies, agencies, and anyone whose site doesn't fit the other two.
The most well rounded audit, not optimized for any specific website type, across eight sections. Technical SEO, on-page elements, keyword opportunities, backlinks, competitor analysis, local SEO, UX and conversion signals, and AI search readiness. The right audit for service businesses, B2B content sites, consultancies, agencies, and anyone whose primary site doesn't fit cleanly into the SaaS or e-commerce verticals. The audit covers all 52 points, with backlink and competitor depth included.
See the website audit£1000· £750 * -
04
Technical SEO Audit
For large, complex, or JavaScript-heavy sites where crawling, rendering, and indexation are the question
A focused, single-discipline diagnostic: crawlability and indexation, site architecture, JavaScript rendering, Core Web Vitals, structured data, canonicalisation, HTTPS and redirects, and crawl budget. No keyword, content, or competitor analysis; just the engineering layer, scored and prioritised. The right call after a migration, or when rankings dropped and you need a technical backlog rather than a strategy review.
See the technical audit£375· £220 *
* Discount offered to the first clients 10 clients in exchange for a review on clutch.co. 9 offers left
Compare the three SEO audits
All websites are optimised for the same Search Engine, but each one with a somewhat different goal in mind. So what is exactly the difference? The SaaS audit focuses on funnels and integration pages. The E-commerce audit focuses on catalogues and product schema. The Website audit covers the broad foundations every site needs.
| SaaS | E-commerce | Website | |
|---|---|---|---|
| Best for | B2B/B2C SaaS companies | Online stores | Services, blogs, portfolios and others |
| Vertical depth | Funnel content, integrations, comparison pages, trial paths, AI citation | Catalogue architecture, product schema, faceted navigation, variants, platform issues | General foundations across technical, on-page, keywords, backlinks, competitors |
| Differences | Local SEO replaced by Funnel Keyword Strategy, Trial and Demo, Feature and Integration, and Programmatic SEO sections | Local SEO replaced by Product & Catalogue SEO + E-commerce Keyword Strategy | Includes local SEO |
| Price | |||
| Checks | 52 | 52 | 52 |
| Audit sections | 11 sections | 8 sections | 8 sections |
| Delivery | 5 to 8 days | 5 to 8 days | 5 to 8 days |
| Debrief session | Up to 1h (when necessary) | Up to 1h | Up to 1h |
| Best fit signals | Programmatic content, app on subdomain, trial-led growth, integrations directory | High SKU count, complex collections, variant-heavy catalogue, schema gaps | No product catalogue, no SaaS funnel, simple service-page architecture |
| Audit page | See SaaS audit | See e-commerce audit | See website audit |
All three audits share the same delivery format: one PDF report with the prioritised action plan inside it, and an optional debrief session. Delivery details are the same across audits; only the depth of analysis differs.
* Discount offered to the first clients 10 clients in exchange for a review on clutch.co. 9 offers left
Compare two audits, head to head
For visitors stuck between two specific audits, the comparison pages below dig into how each one differs in practice and which fits which kind of business.
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01
SaaS vs Website
For SaaS founders not convinced about getting a specialized audit, or having more services to offer.
See the comparison -
02
E-commerce vs Website
For store owners weighing whether catalogue-specific depth is needed or whether the general audit covers enough when the shop is small enough.
See the comparison -
03
Audit vs retainer
Thinking about a retainer instead? Then this is for you.
See the comparison
What every Illucrum SEO audit includes
Every SEO audit Illucrum delivers includes a 52-point check across technical SEO, on-page elements, keyword strategy, UX, and AI search readiness, with vertical-specific sections layered on top. (The focused technical audit is a separate 36-point engineering review.) You get one PDF report containing every check scored and explained, the issues ranked by severity, and a prioritised action plan, plus an optional debrief session to walk through the findings.
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Always in scope
Checks every audit runs
Technical SEO foundations (page speed, Core Web Vitals, HTTPS, mobile, sitemap, robots, canonicals, structured data).
On-page SEO (titles, meta descriptions, headings, content quality, internal linking, image optimisation).
Keyword strategy (current rankings, opportunity mapping, content gap).
UX and conversion (CTA architecture, navigation, trust signals, engagement signals).
Vertical-specific section (SaaS funnel, e-commerce catalogue, or the general framework depending on audit).
AI search and answer engine optimisation (AI Overview presence, answer-ready content, AI crawler access).
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What you receive
One PDF, and a follow-up
A single PDF report with every check scored, explained, and prioritised.
An action plan inside that report, ranked by impact, not a flat list of "fixes".
An optional 1h debrief on Microsoft Teams or Google Meet, your call.
How it works
The audit process is the same for every audit we run. You order the audit, send a short brief, and the audit lands in five to eight working days (three to five for the technical audit). After the report, a debrief walks through priorities and the most important things to action upon.
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Brief us
Tell us your URL, your business type, and what you want the audit to answer. A WhatsApp message or short email is enough.
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We audit
We start researching, gathering data, and we write the audit report. A quick overview, every section scored, and an actionable implementation plan.
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You get the report
Once the payment is received and the report is finished, it is sent to you, normally within 5 to 8 days. Findings, scores, and a prioritised action plan. No vanity metrics.
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We debrief
A 1h call debrief on Teams or Meet, if you need it. Walk through priorities, decide what to action first, and ask anything the report didn't answer.
SEO audit questions, briefly answered
Three questions that come up before nearly every audit. The full FAQ has the rest.
How do I know which SEO audit is right for me?
Pick by site type. If your business runs on a SaaS product with a trial, funnel content, and an integrations directory, the SaaS audit is the right fit. If you run an online store, the e-commerce audit covers catalogue and product schema depth a general audit can't. Everything else fits the Website audit.
How long does the audit take to deliver?
The SaaS, e-commerce and website audits land in five to eight working days from when you send the brief and the access we need. The focused technical audit lands in three to five working days. The debrief is scheduled within a week of report delivery, at a time that fits you.
Ready to find what's blocking your traffic?
Pick an audit, or let us help you pick. Either way, you'll know in under a week what's holding your site back and what to do about it. No retainer, no lock-in, no jargon.
Reports delivered in 5 to 8 working days · 52-point framework · Honest pricing, no surprise upsells