Pricing

SEO audit pricing

We offer three site-type audits and a fourth technical only SEO audit. All prices are definitive, there are no hidden fees, no upsells. We value a simple and transparent pricing model.

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00 / Quick answer

How much does an SEO audit cost in 2026?

The featured-snippet answer, in plain language.

An Illucrum SEO audit costs between £375 and £1000 depending on the audit type.

01 / On this page

Jump to a specific audit

Pick the audit you came for, or skip ahead to the pricing FAQ.

02 / SaaS

SaaS SEO audit pricing

Built for SaaS and software companies, contains eleven sections. It covers the technical, on-page, funnel keyword, trial-page, and feature and integration fundamentals, plus programmatic SEO potential, content gap analysis, and the backlink profile.

Price £1000 £750 *
Checks 52 checks
Best for For active SaaS sites, fundraise prep, or replatform
What's included
  • 52-point audit across eleven sections
  • Keyword placement and search intent alignment
  • Feature, integration, and use case / persona page review
  • Programmatic SEO opportunity assessment
  • Content gap and blog strategy review
  • Competitor content benchmarking and SERP feature opportunities (top 3 competitors)
  • Backlink profile: referring domains, anchor text, competitor link gap
  • Full AI citation readiness (G2, Capterra, Reddit footprint, answer-ready content, product entity data)
  • Overall conversion funnel coherence review
  • Full prioritised action plan with implementation notes
Delivery 5 to 8 business days

* Discount offered to the first clients 10 clients in exchange for a review on clutch.co. 9 offers left

See the SaaS SEO audit in detail.

03 / E-commerce

E-commerce SEO audit pricing

For online stores on Shopify, WooCommerce, Magento, BigCommerce and others, contains eight sections. It covers the technical, product, catalogue, and keyword foundations, plus the backlink profile, faceted navigation depth, competitor SERP analysis, and the full AI search layer.

Price £1000 £750 *
Checks 52 checks
Best for For active stores, replatform prep, or scale-up
What's included
  • Full 52-point audit across all eight sections
  • Redirect chains, broken links, crawl budget, and index bloat
  • Faceted navigation deep-dive (canonicalisation, parameter handling, crawl budget)
  • Product image SEO and on-page review content (UGC)
  • Content depth versus competitors, and keyword gap analysis
  • Backlink profile: referring domains, toxic links, competitor link gap
  • SERP feature and Shopping carousel presence, plus content gap analysis
  • Full AI search layer (product structured data for AI, review signal strength, buying-guide content)
  • Overall e-commerce conversion funnel review
  • Full prioritised action plan with implementation notes
Delivery 5 to 8 business days

* Discount offered to the first clients 10 clients in exchange for a review on clutch.co. 9 offers left

See the e-commerce SEO audit in detail.

04 / Website

Website SEO audit pricing

A general-purpose SEO audit for small businesses, service businesses, blogs, informational sites, and any site that doesn't fit the SaaS or e-commerce profile. 52 points spread across eight sections, and the only audit with a dedicated local SEO section.

Price £1000 £750 *
Checks 52 checks
Best for For blogs, local service businesses, replatform prep, or sites needing full diagnosis
What's included
  • 52-point audit across eight sections
  • Backlink profile: referring domains, toxic links, anchor text, links lost and gained, competitor link gap
  • Competitor top-pages comparison and content depth analysis (top 3 competitors)
  • Search intent alignment, keyword gap, and branded versus non-branded split
  • URL structure, social meta tags, content freshness, and keyword placement
  • Local citations and local schema
  • Engagement signals and intrusive interstitial review
  • AI search layer (answer-ready content, E-E-A-T signals, AI-focused structured data)
  • Prioritised action plan with implementation notes
Delivery 5 to 8 business days

* Discount offered to the first clients 10 clients in exchange for a review on clutch.co. 9 offers left

See the Website SEO audit in detail.

05 / Technical

Technical SEO audit pricing

A focused, single-discipline audit of the engineering layer: 36 checks across nine areas, from crawlability and rendering through Core Web Vitals, security, and AI crawler access. One fixed price.

  Technical SEO Audit
Price £375 £220 *
Checks All 36 checks
Best for For large, complex, or JavaScript-heavy sites; post-migration checks; unexplained indexation or traffic drops
What's included
  • Crawlability and indexation (7 checks)
  • Site architecture and URLs (5 checks)
  • Rendering and JavaScript (3 checks)
  • Speed and Core Web Vitals (5 checks)
  • Mobile and page experience (3 checks)
  • Security and HTTPS (4 checks)
  • Structured data and directives (3 checks)
  • International and parameter handling (3 checks)
  • Machine and AI access (3 checks)
  • Prioritised technical action plan, every finding scored
Delivery 3 to 5 business days

* Discount offered to the first clients 10 clients in exchange for a review on clutch.co. 9 offers left

See the Technical SEO audit in detail. Need strategy as well as engineering? A full audit includes the technical layer plus keywords, content, and competitors.

06 / FAQ

Pricing FAQs

The questions that come up most often about cost and payment.

Is there a discount if I book multiple audits at once?

Not as a standard policy. If you operate multiple distinct sites and want all of them audited, we can scope a multi-site engagement. The price then could be negotiable.

Do you offer monthly retainers?

No. We don't sell monthly retainers; we don't think they make sense for most SMEs. If you want help implementing the audit findings, we scope that as a separate fixed-price project. See audit vs retainer for the full explanation.

How do payments work?

We agree the scope with you first. If you decide to go ahead, we send you an invoice payable by bank transfer and start work straight away. Once the report is finished and your payment has been received, we email you the PDF. We keep you posted on progress throughout. You can cancel before the report is delivered and you get your money back; after delivery the fee is non-refundable.

Read all FAQs.

07 / Start

Ready to book?

Send a short message with your site URL and the audit type you want. We'll confirm the scope and timeline within 24 hours.

Curious about our offer? See the different audit types.