SEO without the fluff.

Illucrum exists because most SEO services sell mystery. We sell clarity: a structured audit, a scored report, a prioritised action plan, and the ability to implement every recommendation ourselves.

Meet Szymon Kokot

Szymon Kokot, founder of Illucrum.

I’m a web developer and SEO consultant, originally from Poland. I studied computer science at the Universidad Politécnica de Madrid before realising I’d learn more building things than sitting in lectures. So I did.

I spent three years working with large B2B e-commerce companies in Spain; developing, maintaining, and SEO-optimising their platforms. That experience taught me how enterprise sites work under the hood: what breaks rankings, what accelerates them, and why most SEO advice falls apart when it hits a real codebase.

I started Illucrum because I saw the same problems repeated everywhere: small and mid-sized businesses getting either overcharged by agencies or underserved by automated tools. There’s a gap between a €50 robot report and a €5,000 agency engagement. And that’s exactly where we operate. Every audit we deliver is hands-on, specific to your business, and designed to lead somewhere useful.

How we work

ROI first, always.

Every recommendation ties back to a business outcome. We don’t optimise for scores. We optimise for growth.

Vertically specific.

A SaaS company and a law firm need different audits. We built three specialised audit types so nothing important gets missed.

No jargon.

Our reports are written for business owners. You won’t need a translator to understand your own audit.

Audit is the entry point, not the end point.

We find the problems and we fix them. From technical SEO to a full website rebuild, it’s all under one roof.

What we don’t do

We don’t do vanity reports. We don’t chase impressions. We don’t send you a 200-page PDF full of charts nobody reads. We don’t lock you into contracts, and we don’t gatekeep your own data. If you can do it yourself with our report, great, that’s a success, not a lost client.

Ready to start with an audit?

Pick the audit type that fits your business, or message us and we’ll recommend the right one.

See pricing → Chat on WhatsApp →

Or message us on Telegram →