Who runs this
Illucrum is run by Szymon Kokot. The audits, the reports, the replies on WhatsApp, all of it.
The reason this is a one-person consultancy and not a larger team is deliberate. SEO audits are a specific kind of work: they require deep familiarity with the site being audited, judgment about what matters, and the willingness to say "this is what you should ignore" alongside "this is what you should fix". That's hard to scale across a team without losing what makes an audit useful in the first place.
Szymon's background is across SaaS, e-commerce, and service businesses, with a focus on companies that have outgrown their own SEO knowledge but aren't ready for a full agency engagement. The current focus is SaaS audits, with e-commerce as the secondary specialism.
How an audit actually takes shape
Most agency About pages tell you when the studio was founded, list a few client logos, and gesture at culture. None of that helps you decide whether to hire them.
Here's what happens instead when you book an audit:
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Day 1
A short written brief or a WhatsApp exchange to understand your business, what counts as success, and any context that won't show up in the data. No discovery call required unless you want one.
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Days 1 to 3
Automated tooling runs across the site: Google Search Console, PageSpeed Insights, Lighthouse, Ahrefs, Screaming Frog. This is the data-gathering layer. It surfaces what's wrong but not why it matters.
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Days 3 to 5
The 46-point manual review. This is where the value comes from. Tools see broken canonicals; an experienced auditor sees that those canonicals are masking duplicate content on faceted product URLs that compound at 10x scale. Roughly half of what's in the final report comes from this stage.
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Days 5 to 8
The report is written. Every finding scored by impact and effort. The output is a prioritised action plan, not a 200-page PDF.
You can read the full process at /process/.
What we commit to
The four things below are the operating principles for every audit. They're worth stating explicitly because the SEO industry has a reputation for not honouring most of them.
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Honest scoring
Every finding in your audit is scored on a clear rubric. If something scores low because it's working, we say so. If something scores high because it's broken, we tell you what it's costing you. No padding the report to look thorough.
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02
Transparent pricing
The audit price is on the pricing page. No discovery calls before you can see a number. No "starting from" with hidden upsells. Two tiers, fixed prices, you pick.
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Implementation is your call
The audit is a standalone deliverable. We don't push you into a retainer. If you want help implementing, we can scope that separately. If you want to take the report and execute it yourself, the report is written for that.
Why diagnosis before implementation
The default SEO engagement is monthly retainer first, audit somewhere along the way, action items discovered as you go. That model exists because it's profitable for the agency, not because it's good for the client.
The problem with implementation-without-diagnosis is straightforward: you can't fix what you haven't named, and you can't prioritise across what you haven't measured. Most retainers ship work that looks productive (new content, technical tweaks, link building) but addresses symptoms instead of causes.
An audit reverses the order. You see what's wrong before any work starts. You see what's scored as high impact and what's scored as low. You decide what to fix yourself, what to hire out, and what to leave alone. The audit-to-implementation handoff is then explicit, not vague.
Most clients implement the highest-impact fixes themselves and hire help only for the deeper technical work. That's the intended pattern.
Ready to start?
The fastest way to get an audit underway is a short message describing your site and what you'd like to understand. We'll come back with the right audit for the situation.
Replies typically within 24 hours, Monday to Friday.
Or... drop your details and we'll contact you.
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Not sure which audit fits?
Answer three questions and we'll point you to the right one.
Help me decide -
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See the prices
Two tiers per audit, transparent pricing, no discovery calls.
View pricing -
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Read the process
Step by step, day by day, what we actually do.
See the process