How much does an SEO audit cost?
The featured-snippet answer, in plain language.
An Illucrum SEO audit costs between $197 and $597 depending on the audit type and tier. The focused Technical SEO audit is a single fixed price of $197. The Website SEO audit starts at $297 (Basic) and runs up to $597 (Full). The SaaS and E-commerce SEO audits start at $297 (Basic) and run up to $597 (Full). All pricing is fixed, paid upfront, with no hidden fees.
SaaS SEO audit pricing
Built for B2B SaaS companies competing for high-LTV keywords. Both tiers cover the technical, on-page, and content fundamentals; the Full tier adds deeper funnel-stage analysis, comparison-page reviews, and integration-page coverage.
| Basic | Full Most popular | |
|---|---|---|
| Price | $297 | $597 |
| Checks | 32 of 46 checks | All 46 checks |
| Best for | For sites under ~50 pages or pre-launch SaaS | For active SaaS sites, fundraise prep, or replatform |
| What's included |
|
Everything in Basic, plus:
|
| Delivery | 4 to 6 business days | 6 to 8 business days |
Or... drop your details and we'll contact you.
See the SaaS SEO audit in detail. Not sure which tier? Compare Basic vs Full.
E-commerce SEO audit pricing
For online stores on Shopify, WooCommerce, Magento, BigCommerce, and any custom platform. Both tiers cover the technical foundations; the Full tier adds deeper coverage of category pages, faceted navigation, schema, and product-template optimisation.
| Basic | Full Most popular | |
|---|---|---|
| Price | $297 | $597 |
| Checks | 32 of 46 checks | All 46 checks |
| Best for | For small catalogues (under ~200 products) or pre-launch stores | For active stores, replatform prep, or scale-up |
| What's included |
|
Everything in Basic, plus:
|
| Delivery | 5 to 7 business days | 7 to 9 business days |
Or... drop your details and we'll contact you.
See the e-commerce SEO audit in detail. Not sure which tier? Compare Basic vs Full.
Website SEO audit pricing
A general-purpose SEO audit for service businesses, blogs, informational sites, and any site that doesn't fit the SaaS or e-commerce profile. Same 46-point framework, weighted for the way buyers of informational and service content actually search.
| Basic | Full Most popular | |
|---|---|---|
| Price | $297 | $597 |
| Checks | 32 of 46 checks | All 46 checks |
| Best for | For small sites, blogs, or local service businesses | For larger sites, replatform prep, or sites needing full diagnosis |
| What's included |
|
Everything in Basic, plus:
|
| Delivery | 4 to 6 business days | 6 to 8 business days |
Or... drop your details and we'll contact you.
See the Website SEO audit in detail. Not sure which tier? Compare Basic vs Full.
Technical SEO audit pricing
A focused, single-discipline audit of the engineering layer: crawlability, indexation, rendering, Core Web Vitals, structured data, canonicalisation, and crawl budget. One fixed price, no Basic or Full split.
| Technical SEO Audit | |
|---|---|
| Price | $197 |
| Best for | For large, complex, or JavaScript-heavy sites; post-migration checks; unexplained indexation or traffic drops |
| What's included |
|
| Delivery | 3 to 5 business days |
Or... drop your details and we'll contact you.
See the Technical SEO audit in detail. Need strategy as well as engineering? A full audit includes the technical layer plus keywords, content, and competitors.
Add-ons
Optional services that can be bolted onto any audit, scoped after the main audit is delivered. None of these are required; they exist for clients who want specific extras.
-
01
Post-audit walkthrough call
Included
A 30-minute call to walk through the report's findings, scoring, and action plan. Included free with every audit; scheduled within two weeks of report delivery.
-
02
Implementation support
Scoped after audit
Help executing the findings: technical fixes, on-page rewrites, schema deployment, content production. Scoped against the specific action plan after the audit delivers. No retainer required.
See the audit vs retainer comparison
Pricing FAQs
The questions that come up most often about cost, tiers, and payment.
Why is the SaaS and e-commerce audit more expensive than the Website audit?
SaaS and e-commerce audits require more specialised analysis: funnel-stage content checks, faceted navigation review, schema deep-dives, conversion path analysis. The Website audit covers the general SEO fundamentals without those extras. The price reflects the difference in scope, not in quality.
Is there a discount if I book multiple audits at once?
Not as a standard policy. If you operate multiple distinct sites and want all three audited, we can scope a multi-site engagement; the price will be fair but isn't published. Send a short message describing the sites and we'll come back with a number.
Can I upgrade from Basic to Full after I see the report?
Yes. Within 14 days of Basic delivery, you can upgrade to Full by paying the difference. We'll deliver the additional 14 checks and an updated report. Most clients who upgrade do so because the Basic audit surfaced something they want investigated more deeply.
Do you offer monthly retainers?
Not as a standalone product. Implementation support is scoped after an audit, against the specific findings. The reason: monthly retainers without a starting audit produce work that looks productive but doesn't fix the underlying issues. See audit vs retainer for the full explanation.
How do payments work?
Audits are paid in full upfront via bank transfer or Stripe (card or invoice). The work is delivered on the scheduled day or your money back, no questions asked.
Ready to book?
Send a short message with your site URL and the audit type you want. We'll confirm the right tier and timeline within 24 hours.
Still deciding? See which SEO audit is right for you.
Or... drop your details and we'll contact you.