Using this website
By visiting https://illucrum.com you agree to these terms. If you do not agree, please do not use the site.
The content on this site is provided for general information only. We try to keep it accurate and up to date, but we make no warranty that everything is correct, complete, or current. You should not rely on it as professional advice; for that, contact us.
You may read, share, and link to the pages on this site. You may not scrape, republish, or use our content to train machine learning models without written permission. Trademarks, the brand name Illucrum, and the site's distinctive design remain ours.
If you commission an audit
A separate statement of work confirms scope, price, and timeline for every engagement. These terms apply on top of any statement of work, and the statement of work wins where they conflict.
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What we deliver
A written audit report, a scoring spreadsheet, a prioritised action plan, and (for Full audits) an optional 30-minute walkthrough call. Exact deliverables for each audit type are listed on the relevant audit page.
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What we need from you
Read-only access to your website analytics, Search Console, and (for e-commerce or SaaS audits) any product or content management system. Timely answers to clarifying questions. Decision-maker review at delivery so we can close the engagement cleanly.
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Timeline
Five to eight business days from kick-off to delivery for most audits. E-commerce Full audits may run up to nine business days. Timelines pause if we are waiting on access or answers.
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Revisions
One round of clarification questions is included. Additional implementation support is available as a separate engagement.
Fees, payment, and cancellation
Fees are confirmed in the statement of work. Default behaviour is below.
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Payment
Before starting to work, we send you and invoice, the PDF report is delivered when ready only if the invoice has been paid.
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Cancellation by you
You can cancel at any time. Just don't pay the invoice, contact us, and we will stop working on your audit.
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Cancellation by us
We reserve the right to decline or end an engagement at any time, in which case we refund the full ammount, if the payment has been already done. We do this if scope changes drastically, if requested work would mislead users, or if continuing would create a conflict of interest with another client.
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Taxes
Prices are exclusive of VAT or sales tax where applicable. Reverse charge applies for VAT-registered business customers in the European Union.
Warranties and liability
SEO is a forecast, not a guarantee.
We use reasonable skill and care. We do not guarantee any specific traffic, ranking, revenue, or business outcome from following the audit's recommendations. Search engines, competitors, and your own implementation choices all affect results.
To the maximum extent permitted by law, our total liability arising out of or relating to the audit is limited to the fees you paid us for that engagement. Neither party is liable for indirect, incidental, special, or consequential damages, including lost profits or revenue. Nothing in these terms limits liability for fraud, gross negligence, willful misconduct, or anything else that cannot be limited by law (including, for consumers in the EU, statutory rights).
Confidentiality and ownership
What we keep to ourselves, and who owns what.
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Confidentiality
Anything you share with us as part of an engagement (analytics data, business information, strategy, plans) is confidential and used only to deliver the audit.
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Your IP
You own your website, your data, and anything you provide to us. The audit report itself becomes yours upon payment, with a perpetual licence to Illucrum to retain a copy for our records.
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Our IP
Our methodology, checklists, scoring rubric, templates, and any proprietary tools remain ours.
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Anonymised case studies
We may write anonymised case studies that reference the kind of business, the kind of finding, and the kind of fix, without naming you. We will name you only with written permission.
Governing law and changes
The legal frame around these terms.
These terms are governed by the laws of State of Texas, United States, without regard to conflict-of-laws principles. Any dispute that the parties cannot resolve in good faith will be submitted to the courts of Travis County, Texas, United States. If you are a consumer resident in the European Union, you keep the protection of the mandatory consumer rules of your country of residence.
We may update these terms. If a change is material we will notify active clients by email and update the "Last updated" date at the top of this page. Continuing to use the site after a change takes effect counts as acceptance of the updated terms.
For questions, write to szymon.kokot@illucrum.com.