46 funnel-aware checks covering JavaScript indexability, pricing-page SEO, trial-flow friction, comparison pages, programmatic opportunity, and G2 / Capterra alignment. For B2B and B2C SaaS with trial, demo, or freemium signup. Delivered in 5 to 7 days for a fixed fee.
Most SaaS sites we audit have at least one of these issues, and the team usually doesn’t know about it. The blog ranks but trial signups don’t move. The pricing page is the highest-intent page on the site and has no internal links pointing at it. Half the homepage content is rendered in JavaScript that Google sees as an empty shell. Comparison pages (“your product vs competitor”) are the highest-converting organic queries in the entire category, and you’re ranking on none of them.
A generic SEO audit will not flag any of this. It will tell you to write more blog posts and fix some title tags. This audit is built around the SaaS funnel: it checks the structures that turn organic traffic into trials and demos, and the technical layers that decide whether Google can see your product at all.
Built for: B2B SaaS, B2C SaaS, software-as-a-service products, freemium and trial-based platforms, demo-driven tools.
Message us with your marketing site, the trial path, and a sentence about your category and ICP. We confirm scope, tier, and any access we’d like (read-only GSC, Search Console), then start work the same day.
Every check is reviewed by a human. We compare raw HTML against rendered DOM, evaluate your trial flow as an organic visitor, audit your pricing page architecture, benchmark comparison-page coverage against competitors, and verify your G2 / Capterra positioning.
A traffic-light scored report with funnel-stage recommendations and a prioritised action plan. Use it as a roadmap for your team, hand it to your developer, or ask us to handle implementation. No obligation either way.
10 areas, 46 individual checks. Every section is adapted to the SaaS funnel: technical health includes JavaScript rendering and app-subdomain handling; on-page SEO weighs pricing and feature pages; UX checks evaluate trial signup friction directly.
Page speed, Core Web Vitals, HTTPS, mobile, JavaScript rendering vs raw HTML, app subdomain handling, canonicalisation, schema, indexation health. 10 checks.
Title tags, meta descriptions, headings, homepage positioning clarity, pricing page SEO, feature page SEO, content depth, internal linking architecture. 8 checks.
Funnel-stage keyword coverage (TOFU / MOFU / BOFU), “best [category]” and comparison keyword visibility, ranking distribution, branded vs non-branded split, search intent alignment. 5 Essential + 2 Full.
Trial / signup page SEO, trust signals on conversion pages, CTA clarity and conversion architecture. 3 checks.
Integration pages SEO (one page per third-party tool), use-case and persona page coverage. 2 Full checks.
Whether your product has a viable programmatic SEO opportunity, what the page templates would look like, and whether competitors are already running it. 1 Full check.
Blog content presence, keyword gap vs top organic competitors. 2 Full checks.
Top 3 organic competitors, authority comparison, G2 / Capterra / Product Hunt profile consistency, content benchmarking, SERP feature opportunities. 3 Essential + 2 Full.
Referring domain count and growth, anchor text distribution, competitor link gap. 3 Full checks.
Signup / trial flow friction, page layout and readability, dwell-time risk, accessibility, overall conversion funnel coherence. 4 Essential + 1 Full.
Both tiers are run end-to-end by a senior SEO. Pick Essential when you need a baseline of where the funnel breaks. Pick Full when you also need programmatic opportunity assessment, integration page coverage, content gap analysis, and the link gap that explains why competitors are out-ranking you.
| What you get | Essential €297 | Full €597 |
|---|---|---|
| Technical SEO incl. JS rendering (10 checks) | ✓ | ✓ |
| On-Page SEO incl. pricing & feature pages (8 checks) | ✓ | ✓ |
| Funnel Keyword Strategy (7 checks) | 5 | 7 |
| Trial / Demo Page Audit (3 checks) | ✓ | ✓ |
| Competitor + G2 / Capterra Analysis (5 checks) | 3 | 5 |
| UX & Conversion (5 checks) | 4 | 5 |
| Feature & Integration Pages (2 checks) | – | ✓ |
| Programmatic SEO Potential (1 check) | – | ✓ |
| Content Gap & Blog Strategy (2 checks) | – | ✓ |
| Backlink Profile (3 checks) | – | ✓ |
| Total checks | 32 | 46 |
| Prioritised action plan | Top priorities | Comprehensive roadmap |
| Delivery | 3–5 days | 5–7 days |
| Format | Scored PDF report | Scored PDF report |
Reply within one business day. No discovery call required.
A single deliverable, written for the founder, growth lead, or marketing lead, not for an SEO consultant.
After the audit, what you do next is your call. Implement the report yourself, hand it to your engineering team, or ask us to handle the optimisation work as a fixed-fee follow-up; we can also rebuild a marketing site from scratch when that’s the right answer. The audit is the starting point, not the deliverable, and there’s no retainer waiting at the other end.
A generic audit grades you on fundamentals: titles, meta, page speed, backlinks. A SaaS audit also evaluates the structures that drive trial and demo signups: JavaScript rendering for app-shell sites, pricing-page SEO, comparison and “vs” page coverage, integration and use-case pages, programmatic SEO opportunity, G2 / Capterra / Product Hunt profile consistency, and the conversion path from organic traffic to trial.
We audit the marketing site, the parts of the product that are accessible without login, and the relationship between them, including how your app subdomain is handled for indexation. We don’t audit logged-in product UX, billing flows, or anything that requires signup credentials beyond what’s strictly needed to test the trial path.
Essential audits are delivered in 3 to 5 business days. Full audits take 5 to 7 business days. Delivery starts once we receive your URL and any optional access details.
Yes. Profile consistency on G2, Capterra, and Product Hunt is part of the SaaS audit. We verify your category placement, review presence, and message alignment with your marketing site. These pages often outrank your own for branded queries; if you’re not actively maintaining them, you’re losing the click.
Programmatic SEO is the practice of generating large numbers of pages from a structured data set, like an integration page per third-party tool or a comparison page per competitor. The Full tier evaluates whether your product has a programmatic opportunity, what the page templates would look like, and whether competitor strategies are already working.
Yes. Through our SEO and Performance Optimisation service we implement audit findings end-to-end including schema, on-page rewrites, comparison page builds, and JavaScript-rendering fixes. There is no obligation; the audit report is yours to use however you want.
Send your product URL on WhatsApp. We reply within one business day. No discovery call, no sales pitch, no retainer pressure.