Three questions, then a recommendation
The questions below are deliberately short. If your situation is more nuanced, send a WhatsApp or email and we'll work it out together.
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Q1
What kind of website do you run?
A. SaaS app or B2B software. You sell software via subscription. Trials, demos, and signups are the conversion event.
B. Online store. You sell physical or digital products via an e-commerce platform (Shopify, WooCommerce, Magento, BigCommerce, custom).
C. Service business, blog, or informational site. Neither SaaS nor e-commerce. Could be a consultancy, agency, local service business, content site, or any general website.
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Q2
What stage are you at?
A. Pre-launch. The site exists but isn't generating significant traffic or revenue yet. You want the audit to set the foundation right before scaling.
B. Established. The site is live, generating traffic, and you want diagnosis on what's holding it back from growing further.
C. Replatforming or scaling. You're about to migrate platforms, redesign, or scale up materially, and need diagnosis before the change.
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Q3
What about implementation after the audit?
A. Just the audit, I'll implement myself. Most clients pick this. The report is written for it.
B. Audit plus optional help. You want the diagnosis first, then to decide what to outsource.
C. Audit plus ongoing SEO work. You know you need ongoing support. The audit is the starting point.
Your recommended audit
Match your answers to the scenarios below for the recommended audit and tier. If you're between two options, the SaaS audit is the more thorough choice for any SaaS-adjacent site.
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A
SaaS, established, just the audit
Q1 = A · Q2 = B · Q3 = A
Recommended: SaaS SEO Audit, Full tier ($597)
Established SaaS sites need the deeper checks: funnel-stage content, comparison pages, integration pages, trial-conversion paths, AI citation readiness. The Basic tier covers the fundamentals but the Full tier is where the SaaS-specific value lives.
See the SaaS audit -
B
SaaS, pre-launch, just the audit
Q1 = A · Q2 = A · Q3 = A
Recommended: SaaS SEO Audit, Basic tier ($297)
Pre-launch SaaS sites benefit from getting the technical foundation right before scaling. The Basic tier covers what matters at that stage; you can upgrade to Full later once the site is producing data.
See the SaaS audit -
C
E-commerce, established, just the audit
Q1 = B · Q2 = B · Q3 = A
Recommended: E-commerce SEO Audit, Full tier ($597)
E-commerce stores almost always benefit from the Full tier because the faceted navigation, product duplication, schema, and category-template checks aren't covered in Basic. The deeper checks are where most of the revenue impact lives.
See the e-commerce audit -
D
E-commerce, pre-launch or small catalogue
Q1 = B · Q2 = A
Recommended: E-commerce SEO Audit, Basic tier ($297)
A small or pre-launch catalogue doesn't have the scale to need the Full e-commerce audit yet. The Basic tier ensures the technical foundation is right before you scale.
See the e-commerce audit -
E
Service business or blog, established
Q1 = C · Q2 = B
Recommended: Website SEO Audit, Full tier ($597)
Service businesses and content sites benefit from the full backlink, competitor, and internal-linking analysis that comes with the Full tier. The Basic tier is enough for very small sites; if you have more than ~50 pages, Full is the right call.
See the Website audit -
F
Service business or blog, small site
Q1 = C · Q2 = A
Recommended: Website SEO Audit, Basic tier ($297)
Small service sites and new blogs don't have the depth to need the Full tier yet. Basic covers the fundamentals; upgrade later if needed.
See the Website audit -
G
Any audit plus ongoing implementation
Q3 = C
Recommended: start with the audit, then scope implementation
We don't sell standalone retainers. Implementation is scoped after the audit so the work targets the specific findings, not generic SEO tasks. Most teams handle the highest-impact fixes themselves; we step in for the deeper technical work.
See the audit vs retainer comparison -
H
Replatforming soon
Q2 = C
Recommended: Full audit (whichever vertical fits) before the migration
Replatforming is the highest-risk SEO event most sites go through. Doing a Full audit beforehand catches what'll break during the migration and what needs preserving. The audit cost is small compared to the traffic loss a botched migration can cause.
See all three audits
Compare all three audits
If you'd rather see everything at once, here's a side-by-side comparison of the three audits.
| SaaS | E-commerce | Website | |
|---|---|---|---|
| Best for | B2B SaaS, software companies | Online stores, retail | Service businesses, blogs, info sites |
| Key checks weighted | Funnel-stage content, comparison pages, integrations, trial paths, AI citations | Faceted nav, product / category SEO, schema deep-dive, UGC | Backlinks, competitor analysis, internal linking, local SEO |
| Basic tier price | $297 | $297 | $297 |
| Full tier price | $597 | $597 | $597 |
| Delivery time | 4 to 8 business days | 5 to 9 business days | 4 to 8 business days |
| Audit page | SaaS audit | E-commerce audit | Website audit |
Compare two audits side by side
If you're choosing between two specific audits, the pairwise comparison pages go deeper than the table above.
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01
SaaS vs E-commerce audit
Useful if your site spans both (e.g. SaaS with a checkout flow, or e-commerce with subscription products).
Compare SaaS vs e-commerce -
02
SaaS vs Website audit
Answers the most common SaaS objection: do I really need a SaaS-specific audit, or is a regular audit enough?
Compare SaaS vs Website -
03
E-commerce vs Website audit
Same question, e-commerce flavour. Worth reading if you have a small store and aren't sure if the e-commerce audit is overkill.
Compare E-commerce vs Website
Still unsure? Send a message.
If your situation doesn't fit cleanly into the scenarios above, send a short message describing your site. We'll come back within 24 hours with a recommendation. No discovery call required.
Replies typically within 24 hours, Monday to Friday.