E-Commerce SEO Audit

A 46-point deep-dive into your store’s SEO health. Platform-specific analysis for Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores.

46 checks
7 sections
2 tiers

Built for Online Stores, Not Generic Websites

E-commerce sites have SEO problems that no generic audit framework can find. Shopify’s collection URL structure creates duplicate content at scale. WooCommerce tag pages bloat your crawl budget. Magento’s faceted navigation generates thousands of near-identical URLs. Product schema is missing or malformed on most stores we audit.

A generic audit grades you on fundamentals it was designed for. Our e-commerce SEO audit was built from the ground up for online stores, with checks that map directly to how Google indexes and ranks product and category pages.

Supported platforms: Shopify, WooCommerce, Magento, BigCommerce, Squarespace Commerce, and custom-built stores.

What the Audit Covers

1

Technical SEO

Page speed, Core Web Vitals, HTTPS, mobile, sitemap, canonical tags, URL structure, schema markup, pagination, tag page handling, redirects, and crawl budget. 10 Starter + 2 Growth checks.

2

On-Page SEO

Title tags, meta descriptions, headings, images & alt text, internal linking, category content quality, content depth, and Open Graph tags. 6 Starter + 2 Growth checks.

3

Product & Catalogue SEO

Product page quality, descriptions, collection architecture, variant handling, out-of-stock strategy, faceted navigation, product images, and review schema. 5 Starter + 3 Growth checks.

4

E-Commerce Keyword Strategy

Current rankings, product and category keyword coverage, long-tail opportunities, quick wins, keyword gaps, and branded vs non-branded split. 4 Starter + 2 Growth checks.

5

Competitor & SERP Analysis (Full only)

Top 3 organic competitors, domain authority comparison, Shopping carousel presence, and content gap analysis. 2 Starter + 2 Growth checks.

6

Backlink Profile (Full only)

Total backlinks, toxic link detection, and competitor link gap analysis. 3 Growth checks.

7

UX & Conversion

Navigation, cart & checkout SEO impact, trust signals, page layout, and conversion funnel assessment. 4 Starter + 1 Growth check.

Two Tiers: Choose Your Depth

Feature Essential €297 Full €597
Technical SEO (10 checks)
On-Page SEO (6 checks)
Product & Catalogue SEO (5 checks)
Keyword Strategy (4 checks)
UX & Conversion (4 checks)
Competitor & SERP Analysis (4 checks)
Backlink Profile (3 checks)
Growth-tier advanced checks
Audit points 31 46
Prioritised action plan Top priorities Comprehensive roadmap
Delivery 3–5 days 5–7 days

Not sure which tier? See the full comparison →

What You Receive

Get started via WhatsApp →

From Audit to Action in Three Steps

01

Get in touch

Message us on WhatsApp with your store URL. We’ll confirm the right tier and get started.

02

We deliver the full 46-point report

Within 5–7 business days, you receive a detailed DOCX report covering all audit sections, scored findings, and a prioritised action plan written specifically for your store.

03

Implement, or let us do it

Use the report as your roadmap and implement the fixes yourself, or ask us to handle optimisation, schema markup, speed improvements, and content. No obligation either way.

Common Questions About the E-Commerce SEO Audit

Free audit tools run automated checks and produce generic scores. Our E-Commerce SEO Audit is a 46-point human-reviewed analysis built specifically for online stores. We check platform-specific issues like duplicate collection URLs, missing Product schema, tag page bloat, and faceted navigation, things no automated tool catches.

Shopify, WooCommerce, Magento, BigCommerce, Squarespace Commerce, and custom-built e-commerce platforms. If it’s an online store, we can audit it.

Essential audits are delivered in 3–5 business days. Full audits take 5–7 business days. Delivery begins once we receive your website URL and any optional access details.

Yes. Through our SEO & Performance Optimisation service, we implement the audit findings. There’s no obligation; the report is yours to use however you like.

Custom-built stores are fully supported. The audit framework applies to any e-commerce platform. Platform-specific sections are adapted to your stack.

More questions? Visit our FAQ page →

Ready to find out what’s holding your store back?

Message us with your store URL. No commitment, no discovery call. Just a real audit of your e-commerce SEO.

Or message us on Telegram →