Google holds your sector to a higher standard. Your site needs to prove expertise, not just claim it. We audit the trust signals, credentials, and content quality that actually determine whether professional services websites rank.
If your firm provides legal, financial, or professional advice, Google classifies your site under YMYL: Your Money or Your Life. This means your content is held to a higher quality standard than a typical business website. A generic audit checks your title tags and page speed. It won’t assess whether your author bios demonstrate genuine expertise, whether your content meets YMYL accuracy standards, or whether your accreditations are visible where Google expects to find them.
E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness; is the framework Google uses to evaluate your site. For a law firm or accountancy, failing E-E-A-T suppresses your rankings regardless of how clean your technical SEO is. This audit puts E-E-A-T at the centre.
Page speed, Core Web Vitals, mobile, HTTPS, crawlability, professional service schema markup.
Title tags, headings, and content quality evaluated against YMYL content standards (600+ word depth expected on service pages).
About page quality, team credentials, author bios and bylines, qualifications and accreditation display, regulatory body presence, case studies and client outcomes.
Content accuracy, currency of legal/regulatory references, disclaimer compliance, and whether content meets the standard Google expects from professional advice sites.
Practice area keyword targeting, FAQ content opportunities, featured snippet potential for professional queries.
Domain authority benchmarking, professional directory presence, legal/financial directory listings.
Google review volume, rating, and response rate, plus sector-specific platform presence.
Contact form friction, consultation booking flow, trust signal placement on key pages.
| Feature | Basic €347 | Full €647 |
|---|---|---|
| Technical SEO | ✓ | ✓ |
| On-page SEO (YMYL standard) | ✓ | ✓ |
| E-E-A-T core checks | ✓ | ✓ |
| Keyword strategy | ✓ | ✓ |
| Reputation & reviews | ✓ | ✓ |
| UX & conversion | ✓ | ✓ |
| Full YMYL content assessment | — | ✓ |
| Case study / outcomes review | — | ✓ |
| Backlink & authority profile | — | ✓ |
| Competitor deep-dive | — | ✓ |
| Disclaimer compliance check | — | ✓ |
| Delivery | 4–5 days | 6–8 days |
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework Google uses to assess content quality, especially on YMYL (Your Money or Your Life) sites, those covering health, finance, or legal topics. For professional services firms, demonstrating E-E-A-T through named authors, visible credentials, and authoritative content is a direct ranking factor.
The Professional Services SEO Audit assesses E-E-A-T through multiple dedicated checks: author bios and bylines, team credential visibility, accreditation display, regulatory body presence, case study quality, and YMYL content standards. These are the signals Google’s quality raters are explicitly trained to look for.
Professional services clients convert at a higher rate from organic search than any other sector. The investment in getting your SEO right pays back faster here than anywhere else.
Every audit produces a scored, professional report in PDF format. Your report includes:
Message us on WhatsApp or Telegram with your website URL and a little about your business. We’ll confirm the right audit type and tier and get started.
We run every check manually, combining automated tools (PageSpeed Insights, SSL Labs) with expert analysis. Every finding is reviewed by a human, not just an algorithm.
A scored PDF report with a prioritised action plan, plus a debrief session to walk through the findings and answer your questions.
The Professional Services SEO Audit is designed for:
E-E-A-T improvements often require content rewrites, author bio pages, case study creation, and credential-focused page redesigns. We implement all of these: from content strategy through to a full website rebuild that positions your expertise front and centre.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the quality framework Google uses to evaluate websites, with extra weight on sites that offer professional advice. If your firm’s site doesn’t clearly demonstrate expertise through named authors, visible credentials, and high-quality content, your rankings will be suppressed regardless of technical SEO.
If your business provides legal, financial, or professional advice, yes. Google classifies these sectors under YMYL (Your Money or Your Life) and holds them to a stricter content quality standard. A generic audit won’t assess E-E-A-T, YMYL content accuracy, or credential visibility, the Professional Services audit covers all of these.
We assess whether your content meets Google’s quality standards for professional advice. We don’t provide legal or regulatory compliance advice, that’s your domain. What we do assess is whether your content’s quality, attribution, and presentation meet the E-E-A-T signals Google rewards.
YMYL stands for Your Money or Your Life. It’s Google’s classification for websites that could impact a reader’s financial stability, health, or safety. Law firms, financial advisers, and medical practices fall squarely in this category. YMYL sites face stricter quality evaluation: thin, anonymous, or inaccurate content is penalised more harshly.
Pick your tier and let’s get started.